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Search Engine Optimisation

Search Engine Optimisation

Simply put, Search Engine Optimisation (SEO) refers to the process of optimising or making changes to a website's content and design in order to help it rank organically on search engines like Google, Bing or Yahoo.

Users like search engines. According to recent data, Google and Bing make up almost 85% of all internet searches.

Why should you care about SEO?

Today, most browsing experiences start with a search. People use and rely on search engines like Google to find answers or gather data to help with buying decisions. So meeting customers where they are in this case means understanding users’ search intent and designing SEO-optimised websites that help these users fulfill their search purposes. Doing this well will help your businesses tremendously when it comes to converting search traffic into enquiries and sales.

Here are some figures to show why SEO should be the foundation of your business' digital marketing strategy:


of consumers search before buying


of all search results are organic


of searches look for local info

What Local SEO looks like on Google

Whenever a local search is performed on Google, three sections are typically returned on the results page: the ad section, the map section, and the organic section. Taking the image below, the ad section (top) is where advertised pages appear; the map section lists the top 3 businesses relevant to a search query; the organic (unpaid) traffic is at the bottom.

Search Engine Optimisation
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